Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment
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چکیده
منابع مشابه
development and implementation of an optimized control strategy for induction machine in an electric vehicle
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15 صفحه اولBlue ocean strategy.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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ژورنال
عنوان ژورنال: Foundations of Management
سال: 2018
ISSN: 2300-5661
DOI: 10.2478/fman-2018-0012